The Electric Corset and Other Victorian Miracles: Medical Devices and Treatments from the Golden Age of Quackery by Jeremy Agnew

Author:Jeremy Agnew
Language: eng
Format: epub
Publisher: McFarland & Company, Inc., Publishers
Published: 2021-11-03T00:00:00+00:00

The ­I-on-a-co

When the popularity of the ­battery-operated electric belts started to decline in the 1920s, they were replaced by newer electrical products intended to appeal to the consumer.

In 1925, there was a renewed interest in magnetic treatment when Gaylord Wilshire of Los Angeles marketed what he called the I-on-a-co. This was an electric coil, worn around the neck or waist, that supposedly healed by magnetizing iron in the blood and treating body cells with electricity. It was claimed to be a sure cure for heart disease, cancer, diabetes, and prostate problems. The unusual name ­I-on-a-co was simply a flagrantly abbreviated version of “I-own-a-company.” The more popular common nickname was the “horse collar.”

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